Bookmarks and posters and pins, oh my! Sports fanatics and film buffs have been a recognised market since time began, but it is only in the past ten years that serious interest has been taken in bookworms. Before the dawn of social media, I suppose manufacturers thought we were catered for. Bookworms needed books. Perhaps the odd bookmark, or a set of fancy bookplates. What else could we possibly want?
With social media, it became apparent we wanted so much more.
Perharps we had never been recognised as a tribe before. Bookworms don’t, as a rule, gather. Oh, we gather in spirit. We share concerns. Those concerns are largely for make-believe people, and our own right to be left alone with these figmants of our mind. I don’t know about you, but I always experience a frission of solidarity when I meet another bookish person. If I had whiskers, they would quiver.
It seems an unlikely coindcidnce, that the rise in online book communities has lead to an explosion in the number of bookish gifts available. A second reason exists – the internet gave artists and small companies an affordable platform through which to sell their goods. To summarise, the internet made us a market, and gave us the goods.
I own a huge number of bookmarks, and some beautiful Alice in Wonderland Christmas decorations, but have been a bit slow to catch on to the number of products available. To spare my purse – and following on from my ideal reading space – I have made a pinboard of bookish items I would like to buy.
Where do you stand on bookish gifts? Are they an addiction, or would you have a book every time?