Here is some advice for bloggers. New and not so new.
Eighteen months ago I started a book blog. I expected to review and analyse books. Maybe ten or twelve people would follow me but mainly I was in it to talk about something I loved. Almost 400 followers later, here we are. Blogging is a hobby which has become a large part of my life. It is a hobby which I am getting better at. A hobby which I am still learning about.
If I have discovered one thing in eighteen months it is this – you can’t do it all. Facebook, Twitter, Instagram, YouTube, Pinterest and Snapchat. Not to mention all the other websites and platforms you could engage with. There are bookish Twitter chats nearly every night of the week, and that is without readathons and challenges and one-off events.
Here’s the big question most bloggers ask themselves – how do you find out what works best?
Blogging is a journey. New bloggers are like explorers standing on the edge of uncharted territory. Sure, they have cobbled together a map from advice posts and videos and things they have picked up in conversation. That doesn’t mean you know what to do. Until you have checked out those platforms and spent some time creating content you don’t know what works. Here’s the secret all new bloggers need – every one of those platforms is about communication, but every one requires a slightly different approach.
I love Twitter. It is about summarising key information, catching people’s attention and building a like-minded Network. Aside from my blog, Twitter is my social media home. I’m enjoying figuring out Instagram although I’m finding it a challenge. Thankfully I am past the point of just snapping a wonky shot of the book cover but it has taken time for me to use my books to create something visually attractive. There’s a long way to go, but I’m enjoying the process. Facebook isn’t for me.
Eighteen months on I know which platforms I like best, That’s not to say I regret the earlier stages of my blogging when I juggled too much and tried a bit of everything. I learned so much along the way and I know that made me a better blogger in the long-run.
New bloggers are like explorers on the edge of uncharted territory. Find the lay of the land, then figure out which route works best for you. Your answer will be different from mine will be different from someone else’s. In short:
Find out how things work before you discount them.
Once you have learned about a platform, figure out to what extent you want to use it. If at all.
What works best is what works for you. You can’t do it all, but you need to know what is out there. In a constantly shifting landscape, you need to remain open to new ideas and new methods of communication. So long as you are open to learning and friendly to everyone you meet along the way, you will do fine.
Do you use multiple platforms? What works best for you?